Cathy Goodwin
Cathy Goodwin, Ph.D., is an online copywriter working with service businesses and independent professionals who want to attract more clients and sell more products online. From her own website, she sells products and services to buyers and clients all over the world.
Cathy Goodwin, Ph.D., is the Website Makeover Pro She is a copywriter and marketing coach, based in Seattle, who works with clients from all over the world. She specializes in working with independent professionals who want to attract new clients and increase product sales with less effort. Often they need to create information products to establish themselves as experts and generate additional income.
Cathy is a published author, with her book Making the Big Move: How to Turn Relocation into a Creative Life Transition, originally published by New Harbinger and now available as a download from her website. She has written everything from newsletters to feature articles to book chapters.
Cathy honed her online marketing skills with her career website. She has been recognized as a career expert in published media, including KQED Radio, USA Today Online and Money magazine.
In her previous life, Cathy earned a PhD in business. She spent 20 years as a marketing professor – but she doesn’t talk or write like the stereotype PhD. In fact, she has written humor columns for newsletters and she once won a humorous speaking contest with the speech, ‘Fashion-Challenged in Seattle.’
Latest Articles
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Using Social Media for Online Business Growth
Service business owners can enhance the effectiveness of online marketing by applying copywriting principles to these 3 components of social marketing.
Mar 8, 2010
- Cathy Goodwin
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Caring for an Aging Dog
Aging dogs present special dog health challenges for their owners. However, with a little effort and a lot of love, they can continue to enrich their owners' lives.
Feb 23, 2010
- Cathy Goodwin
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Reduce Relocation Stress With These Strategies
Relocation can be one of a person's most stressful life experiences. With just a few strategies, however, a move can become relaxed and positive.
Feb 22, 2010
- Cathy Goodwin
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Creating Content for Marketing on the Internet
Attracting clients online calls for compelling content. Using three tips to create messages that make visitors say yes.
Feb 22, 2010
- Cathy Goodwin
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Online Marketing for More Clients
Service professionals and business owners can keep the pipeline filled by building relationships with members of their opt-in lists.
Feb 20, 2010
- Cathy Goodwin
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Website Makeovers for Service Professionals
For a website marketing makeover, experienced consultants advise service business owners to hold off on the web design and start by telling a story.
Feb 18, 2010
- Cathy Goodwin
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Create Online Marketing for a Service Business
To attract more clients, service business owners need a fabulous online presence, which calls for more than a simple sales letter or website.
Feb 17, 2010
- Cathy Goodwin
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3 Business Reasons to Hire a Copywriter
Service business owners need compelling content for online marketing,. However, they rarely recognize these three ways a copywriter can grow the business.
Feb 15, 2010
- Cathy Goodwin
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Marketing for Self-Employed Professionals
For self-employed professionals online marketing is often the most effective way to fill the client pipeline.
Feb 15, 2010
- Cathy Goodwin
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Promoting a Service Business Without Hype
Service businesses often are surprised at the positive response they get from self promotion. The goal is to toot your own horn with a professional sound.
Feb 15, 2010
- Cathy Goodwin
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